Reality Check

Drone Business Made Easy

Introduction

Market Analysis

Intro and Problem & Solution (4:25)
Market Segmentation (6:54)
TAM, SAM, SOM (3:02)
Your Target Market (6:48)
Trends (2:54)
Competition (4:16)
Indirect Competition (4:20)
Note about unlicensed operators (4:37)
Future Products (1:34)
Next up (0:38)

Services and Products

In this section (1:39)
Positioning (3:13)
Your Offering (4:01)
Pricing - Intro (1:57)
Methods of pricing (7:34)
Pricing Strategies (6:18)
How will you deal with customers (5:17)
Next Step (0:56)
Take your photos and videos to the next level!

Marketing and Sales

In this section (2:40)
Offline Media - Part 1 (5:18)
Offline Media - Part 2 (5:54)
Online Marketing - Introduction (2:00)
Online Marketing - Social Media (3:10)
Online Marketing - Sales Funnel (7:43)
Online Marketing - Building Your Mailing List (1:34)
Online Marketing - Gate Content (3:36)
Content Marketing (1:50)
Online Marketing - Examples (2:47)
Online Ads (4:56)
Assignments #11 and #12 (1:14)
Promotions (3:39)
Milestones and Metrics (3:11)
Assumptions (2:09)
Next Step (0:58)

Company Organization

In this section (1:12)
Your Team (2:09)
Mission Statement (0:47)
Sole Proprietorship & Partnership (3:48)
Corporation (4:57)
Limited Liability Company (LLC) (3:18)
Taxes Considerations (2:22)
Protect Yourself (1:56)
Comparative Summary (3:42)
What is best for you? (1:08)
Insurance - Part 1 (4:45)
Insurance - Part 2 (4:33)
Location (1:22)
Next Step (0:26)

Financial Plan

In this section (3:08)
Typical Documents (1:49)
Profit & Loss (P&L) - Part 1 (7:01)
Profit & Loss (P&L) - Part 2 (6:14)
P&L Example - Part 1 (6:27)
P&L Example - Part 2 (6:59)
P&L Example - Part 3 (5:37)
P&L vs Cash Flow (2:57)
Cash Flow (2:39)
Cash Flow Example (5:17)
Balance Sheet (3:21)
Payment Terms (1:57)
Use of Funds (1:03)
How to get funds (2:38)
Next Step (0:23)

Executive Summary

Setup and start your business

Things to do next (1:27)
Name Your Business (5:07)
Find the domain name (1:40)
Buy the domain name (4:29)
Legalize your business (4:12)
Setup financial accounts (3:40)
Keep Track of Your Finances (2:07)
Get Paid (4:03)
Create a demo reel or portfolio (2:52)
Marketing Look (2:48)
Marketing Material (2:10)
Online Presence - Website (5:44)
Website Jargon (7:23)
Choosing Hosting (1:23)
A note about SEO (3:59)
Online Presence - Social Media (4:03)
Online Presence - Business Listing (1:53)
Get Reviews (4:33)
Online Presence - Mailing List (1:27)
How will you share your work (3:49)

Manage your business

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